The seller is one of two things:
1) An artist. Good luck trying to convince an artist that their creation is less than appealing. The eye of the beholder and all that............
2) Completely and totally making fun of Craig's list ads that are serious when they try to sell this stuff. Remember that million dollar kit that if you burned it the ashes would reincarnate someone or something like that? The guy who got screwed over by the music business? Yeah, this guy could be having an laugh with a deadpan presentation.
toodles
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