I believe that's the import line of Slingerland. It seems a bit high, but that's a lot of stuff for the money. So, it is probably worth the dough. You might want to check these out. There are lots of negatives to the kit - chrome wrap is a pain, import lower quality shells, it's not true vintage, blah blah blah. But, I believe it's worth the dough. Not a GREAT old kit, but a pretty good kit.