I've been watching "Pickers" on Netflix instant and it's a reality show where these two guys drive around small towns looking for "junk" to buy. Then they flip it for refit to antique dealers, collectors, etc.

Signs happen to have their own niche market...ALL kinds of signs. The pricing can range from tens to thousands. Ones from certain eras that light up are often desired. I'm not sure what a good price for a lighted drum sign is. I've never seen one for sale before. The seller may be trying to feel out the pricing by starting out high and then moving lower. But that sign would look good hanging in the "Man Cave" of a Ludwig collector, don't you think?