My friend, the body guy, refused to do it. "If I mess it up you'll hate me." But he told me a couple of tricks.
I went to the local music store. Once while digging for odd ball tension rods in one of their little parts bins I thought I'd seen an original throw off. It was there and in good condition. $15. Unbelievable good luck! One of the drummer guys working there (in his 60s) told me he had fixed a similar shell he once had. He repeated lots of the advice given by some of you guys.
No fancy tools. A hammer and two pieces of wood (pics.) For the space in between the 'ribs' I copied the radius of the shell on a piece of 5mm plywood then sanded it on a belt sander. I put a piece of cardboard box under the shell on my heavy, old table saw. Bang, bang. Within 2 minutes it was very close. 15 minutes later I was happy. Very easy. The metal at the lugs just outside the throw off is pushed out a touch. I am not going to touch that. It isn't perfect and I am quite happy with it. I refuse to go over the line to where more damage may occur. If I knew it was going to be that quick and easy I would have taken the little camera out and videoed it to share.
I wasn't looking for this adventure, but I can't complain. I thought I'd be spending my 2 days off banging on my 'new' drum. I was right. I just didn't know I'd be doing it with a hammer.
Thanks again for the advise.