Mostly cosmetic, but it's better to have them and not need them than to need them and not have them. My most recent acquisition came without and I ordered three ... only the geekiest of geeks would know (if they got close enough), but it makes me feel better.
In general, I try really hard not to use them, but sometimes a certain room might bring out a funky overtone in a certain drum and I'd rather not futz with a drum that i know is perfectly tuned.
Al