I think I'd start on craigslist first (because it's free) and list it for 250 or so as a complete set, hardware, cymbals and all. My approach would be that it's a great COMPLETE starter set for cheap. If you know any drum teachers or music stores locally I'd put a flyer up there. This would be a great student kit and a low point of entry for a parent to get a real set of drums for their kid.
I couldn't see parting it out being worth the hassle and ebay would be a last resort for me. I'm curious to see how this works out for you.
I will be looking to sell my Mapex M Birch in the next month or two, but I am only selling shells. The hardware is actually reallly really good, so I am keeping it all. I don't feel like buying another set of stands once I finally score a vintage Ludwig kit. I am probably looking to sell the shells only for 350 or so, for all 6 drums ( 10, 12, 13, 16, 22, 14" matching snare)