Both. And don't forget the player and audio engineer. There's a lot that can be done in the studio to greatly effect the outcome of not only drum sounds, but all instrument sounds.

This clip sounds to me like a medium tension tuning on batter and reso heads. What does that mean exactly? Well, not cranked and not floppy. Also, the batter head he likely used was a Remo emperor or a Remo CS dot.

Check out this solo:

http://www.drummerworld.com/Videos/ianpaicethemule.html

thats the way i use to tune my snare 40 years ago turn the lugs just tight then add a 1/2 turn more or so, i have a built in torque wrench in my fingers and the bottom just a little bit tighter or so about 1/3 more and tape on the batter side come to think on it i still tune that way i always have a nice pop little ring except now i use a z ring 2 inch and no tape. sometimes and this is on a metal snare, oh remos for sure, coated for batter side, i have a maple sonor force 5x14with moon gel and it sounds very sweet like that too dont play it much picked at a pawn shop im into my super classic cob now i play it with nothing on batter side just factory muffler it is in its own world all by itself good luck hope this helps

highway starr always kicked my a**