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How to destroy a Brand

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Found this picture today.

Hayman drums for kids. Avalible in blue, red or black. 265$.

Sold by a music store in sweden.

This makes me sad CryBaby

I had heard that they were going to start making Hayman drums again, but I had hoped for something better than this.

1 attachments
70's Slingerland, 13,14,18,24" Copper wrap
70's Pearl Wood/fiberglass 12,13,13,14,16,18,22,24" Red
70's Pearl Fiberglass shells 12,13,16, 22" White
70's Hayman, 13,14,16,22" Black
60's Hoshino, 13,16,20" WMP
2009 Ludwig element, 10,12,13,16,22" Orange
Posted on 12 years ago
#1
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Reminds me of what happened to Rogers drums.

CryBaby

Yeah- I'm THAT guy!!!

Dead dogs like rusty fire hydrants!!!
Posted on 12 years ago
#2
Posts: 5173 Threads: 188
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I hope I don't start a fight by saying this, but pretty much every company now has a line of drums that falls into (or close to) this category.

Personally, I don't understand it. I mean....I do, but I don't. I know it's all about the bottom line, but these kinds of things seem to add more to the overabundance of flotsam in the world. In all honesty, how long can these drums last before they are discarded? And when they become discarded, then what becomes of them? Certainly, they aren't re-sold....are they? And then what? Is there a big bonfire somewhere? Chewie:

I really feel that drums (and products in general) need to get back to a place where the companies are offering fewer 'lines' of low-end drums and more of a 'professional' product. Kids should be taught to work and save up for a set of drums so that they will appreciate them and have respect for them.

What Hayman is doing is likely the desperate response to try and stay alive. Not many people recognize Hayman as being a legit drum brand (outside a few vintage aficionados). And yes, the biggest example of this type of decline, historically, has been Rogers.

Also, I don't feel that drums should be cheapened to make them more accessible to just anyone.

I learned to play drums on old tin cans and pillows and furniture. The difference, then, was that all those things that became 'drums' still maintained their function as something else. You can also cook food in pots and pans. You could sleep on a pillow. But what can you do with a cheap set of drums once they're outgrown?......

....BONFIRE!!!

:2Cents:

"God is dead." -Nietzsche

"Nietzsche is dead." -God
Posted on 12 years ago
#3
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The problem is that when a brand gets resurrected in name only (like in the Hayman and Rogers ways), it totally KILLS the brand.

Yeah, a low end line is fine; however, when it's made in the same Chinese factory, it just doesn't do the brand any justice. Yamaha actually does a very good job with QC on their low-end, but I can't say the same for the others.

I was expecting great things with the Chinese OCDP kit I had bought- now, it is a practise kit in a jungle configuration. The kick drum was the ONLY good drum in the whole freakin' kit!!! I thought a head change was all I needed (like in the lower-end Yamahas I have played). This was quite a disappointment for me, as I had played SEVERAL good OCDP snare drums and kits (more than likely made by our Mikey777) over the years.

I think of Gibson in guitars and DW in drums- Epiphone will always produce lower-end instruments and (for right now) there will never be a Chinese, $200 Gibson learner instrument. Same with DW. But I have even noticed that those lines are blurring by both of those companies.

Yeah- I'm THAT guy!!!

Dead dogs like rusty fire hydrants!!!
Posted on 12 years ago
#4
Posts: 763 Threads: 110
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From O-Lugs

Also, I don't feel that drums should be cheapened to make them more accessible to just anyone. I learned to play drums on old tin cans and pillows and furniture. The difference, then, was that all those things that became 'drums' still maintained their function as something else. You can also cook food in pots and pans. You could sleep on a pillow. But what can you do with a cheap set of drums once they're outgrown?..........BONFIRE!!!:2Cents:

Agree 100%,...

I do believe that somewhere in the late 1970's things went wrong !

I'm born in 1966 so (only) 45 years old,...

As a kid I dreamed of 2 things,... a drum-kit and a slot-car race track.

Drums were way to expensive so as a 8 year old boy I settled for a Marklin Slot-car track,.... the thing still runs today !

The drums I got when I turned 18 and earned them myself.

Posted on 12 years ago
#5
Posts: 5173 Threads: 188
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From bunnyman

The problem is that when a brand gets resurrected in name only (like in the Hayman and Rogers ways), it totally KILLS the brand.

I hear what you're saying and I agree. I've never seen a company that's made that choice and had it be a good one. Nevertheless, it seems to be one of those kinds of 'last ditch' efforts to tap into a different segment of potential customers (kids) in order to try and get one last gasp of air before sinking into oblivion.

"God is dead." -Nietzsche

"Nietzsche is dead." -God
Posted on 12 years ago
#6
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I've got a student who paid over 700 for his poc Jordison sig kit. He's played the clubs and recorded (!) with it for a bit over two years. It's falling apart and the wrap is bubbling and wrinkled bad. He's looking to sell it now and has realized he's about to take a bath. That's a tough lesson for a 16 year old kid.

What Would You Do
Posted on 12 years ago
#7
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From O-Lugs

I hear what you're saying and I agree. I've never seen a company that's made that choice and had it be a good one. Nevertheless, it seems to be one of those kinds of 'last ditch' efforts to tap into a different segment of potential customers (kids) in order to try and get one last gasp of air before sinking into oblivion.

It just ends up being a stupid decision and an ultimate money waster for these huge companies who do these things, is what I am saying.

I just wonder how long before the Rogers name could be put up for sale at an affordable price and someone could resurrect that name back to it's former glory with good product?

Yeah- I'm THAT guy!!!

Dead dogs like rusty fire hydrants!!!
Posted on 12 years ago
#8
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Not the best situation, but at least these drum brand owners have limited the "new" use of the brand name to drums and percussion equipment where there is some historical provenance and lineage. In many other areas of business it is not uncommon for the new owner of an old brand name to just slap it on running shoes and refrigerators, or anywhere else he thinks he can make a fast buck. Old fools like me can see through that ploy very easily, but younger consumers often get hosed buying into a brand thinking that there similarities or connections to the former company's quality. I'm just glad that my own purchasing power (ie: paycheck) peaked at a time in my life when I still had the option to buy the "good stuff" in any the areas that interested me. Today people often only have the option of either crap "A", or crap "B".

Posted on 12 years ago
#9
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And the same could be said for Slingerland.Does anybody really think Gibson will start producing quality drums with the Slingerland name?More than likely if they ever do, it will be a low to mid grade kit Asian kit meant to make the most profit for the least investment,which will no doubt fail.What a shame.The rest of my comments will no doubt be too political to post here,but wouldn't it be great to walk into a drum shop and but a NEW set of Rogers or Slingerland,that sound like the vintage ones?Violin

Steve B

Posted on 12 years ago
#10
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