Sort of a rant...
Today my brother called his Ludwig rep to get a quote for a 8"x10" Legacy series tom in Champagne Sparkle. The only non-standard thing about the order was that I was requesting "Bow Tie" lugs from one of their snares to be installed in lieu of Mini-Classic lugs. Obviously, the point was to match it up to my 8"x12" Club Date tom. They never made a 10" Club Date tom, so this was the only way.
The guy told my brother that they wouldn't do it at all. He said "We're not some boutique drum shop..."
Really....
Hmm....
Well, Why Not?? I hear of more and more people moving away from the "major" manufacturers and buying from smaller companies that offer a wider range of options.
Let's face it, Ludwig isn't exactly on the cutting edge of drum technology, nor have they been for years. Their absolute *best* hardware is re-labeled Gibraltar (which is itself, fairly low-quality stuff). Most of their product is made in Asia. My brother said they're going to stop stocking Ludwig because literally EVERY other company is making better product for the money.
On the cheap end, the CB Percussion drums are literally, exactly the same drums, with a different name attached. They're less expensive. By spending the same money on another "major" brand, you'll get a much nicer set of drums.,
On the mid-level product, every other competing company is offering better shells with sturdier, more adjustable hardware, for again, less money. My bro has a Mapex Meridian Birch kit in stock that just smokes every Ludwig in there. I've heard it, and was amazed. It's a sub-$1000 set of drums.
On the high end, You will get MUCH more for your money by going with Tama, Pearl, or any number of smaller "boutique" companies.
Then, their "top of the line" is just a reproduction of something that went out of production over 30 years ago. Granted, those old drums are just great, but not "$500 for a 12" tom" kinda great.
I understand their marketing, however flawed it is... Premium price = premium product in the eyes of the general buying public. It's a proven concept, and when you combine it with the most famous name in drums, then sure, you're gonna sell *some* product. But I can't see this lasting.
At this point, I wish someone would buy them out and rebuild the company from scratch. Maybe then they'd be willing to work with someone who's been a loyal Ludwig fan since before I even started playing drums.
Sorry if this little rant is misplaced, or out of line... But I'm just very irritated that they're actually refusing to take my money in return for the product that I want.
/rant