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Beverley Timeline

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The Mike Ellis Timeline states-

"1955 – Beverley introduce New Standard and International Series lines.

Production of Reno Drums ceases in Altrincham, assembling transfers to Reno’s Music Shop on Oxford Street, Manchester.

mid-50’s – Boosey & Hawkes market Edgware and Stratford Drums, budget versions of Ajax

Drums.

1956 – George Smith (Premier) retires.

1958 – Beverley Drums purchased by Albert Della-Porta. Production moved to the Premier factory."

Other websites have Beverley drums going more back in time. Also, some declare Beverley to not be moved to the Premier factory until the late 60's.

I'm confused about Beverley. What have some of you experts heard or read about the Beverley timeline?

Posted on 11 years ago
#1
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Beverley goes back to about 1930 . At that time they were made in the Deans and Sons factory as their brand but the very same drums were also sold by Windsor as generic drums with models such as HIGH CLASS. These early drums had the first so-called Imperial lugs. As far as the date at which Beverley became a product of the Premier factory? It is pretty easy to tell , based on the shells. The date is probably 1959 but I have seen drums from the early 60's that had Premier made metal parts on Beverley made shells, so when Beverley was sold( 1958) , there was probably a stock of shells , that needed to be used up and there was a period of mix and match. The Deans and Sons made shells are very different from the Premier made shells.

Posted on 11 years ago
#2
Posts: 242 Threads: 45
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Hi All,

Looking for an approximate date on this Beverly snare, I've seen some conflicting information about the potential age, and thought initially it was manufactured in the early 60s, though now I'm wondering if it might be the late 50s. Found it at a yard sale for $20. It is all original I believe, right down to the "banana yellow pearl" wrap, internal muffler, snare throw and heads. The light duty, early plastic heads were perfect for recording a brush track on a recent recording.

Appreciate your feedback!

[img]http://farm9.staticflickr.com/8184/8359298943_52d35a46cd_z.jpg[/img]

[img]http://farm9.staticflickr.com/8043/8359299183_81d2c24805_z.jpg[/img]

Muchas gracias - El Stinko
Posted on 11 years ago
#3
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---for sure, before the drums became a Premier made product. it does look like it is fitted with lugs that originally were made to fit on a metal shell with a centre bead. there was a lot of using up of old designs after the war, before they redesigned and retooled. Premier did the same thing. might be a late 40's, even.

Posted on 11 years ago
#4
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Having chatted with Mike a few years ago in regards to my Premier kit, he's a really nice guy, very knowledgeable on British drums. I would trust his guesses more than I would trust another man's facts.

Posted on 11 years ago
#5
Posts: 242 Threads: 45
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That's awesome, thanks for responding. All my family were living in the Altrincham, Manchester area around the time the New Standard badge came out, I didn't come around until quite a bit later. Cool to know my Dad would have been a 20 year old ballroom dancer / local boxing champ / man about the pubs around the same time this snare was made, just down the road... :)

So I think what you're saying is the drum is early to mid-50s, the hardware (especially the lugs) are probably 40s leftovers.

LOVE this forum!

Muchas gracias - El Stinko
Posted on 11 years ago
#6
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