So there's a reason why we all like certain drum companies: shell construction, mounts, finishes, hardware ect.
But I think most of us are simpler than that, I think we like certain brands because of the drummers who played these drums.
So when you think of a drum company what drummer and drum set do you think of? What drummer and set is synonymous with a brand to you? Try not to think about it too hard, it's a bit more reaction based.
Now this will probably show how old/young and what genera of music we are into but here goes.
Ludwig.................Richard Starkey............bop downbeat
Slingerland...........(tie) Buddy and Gene.....WMP 1up 2down
Gretsch...............Charlie Watts.................nat. Maple 4pc
Rogers................Dave Clark ....................5pc w/20"bass
Camco................Dennis Wilson.................satin flame 4pc
Leedy.................Shelly Manne...................12" 14" 20"
Sonor.................Nicko McBrain..................phonic concert tom set 6"-18"
Premier..............Keith Moon......................double bass w/3 14" toms
Pearl..................Tommy Lee......................CoW spinning drumset
Tama..................Lars Ulrich.......................white Artstar w/ black hardware
Yamaha..............(tie)Gadd and Weckl.........recording custom