Prettaayy drums!
Makes me wonder...
In communist czechoslovakia, modern music was prohibited. First rock'n'rollers in the late 50s started to call their music "big beat" or "bigbĂt" so it escaped Big Brother's eye. The term has later been used for all kinds of rock music from merseybeat to hard rock and heavy metal. Even today, it is sometimes used for bluesy, ol' fashioned rock, or in a mocking manner, for cheesy, dumb, wannabe hard rock. Even back in 60s, some claimed that it is rather stupid term, as it is only local and it kinda indicates czechoslovak beat's superiority over western beat, wich was, of course, nonsense. The term stayed, however, and various interpretations of it stick with czech music 'till today. In recent years, birth of new genre of british electronic music, called "big beat", adds to complete and international confusion of what the term means.
So now, what did the Ludwig marketing mean by naming their drums "Big Beat"?