I think what DW has created is the same and I hate to use the word, but phenomenon that Ludwig had after Ringo was seen playing them. Although I think DW has gone out and actively tried to make it that way. Not that Ludwig didn't take advantage of the Ringo thing, I think it just fell in their laps as DW has created this by putting their product everywhere, creating the same "if so and so plays them, then I need to play them too" mentality/philosophy.....
Which, and my opinion only, is one of the reasons why Tama, Pearl and Yamaha caught on, late 70's and through the 80's. Everyone was sick of Ludwig, quality issues aside and another debate altogether.
Everyone gets their turn, right now its DWs fifteen minutes....