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Craviotto future

Posts: 1296 Threads: 208
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Now that Steve is in charge, can the MAXIOTTO line be far behind?

[ame="https://www.youtube.com/watch?v=PUBCUQrtsAA"]Steve Maxwell discusses Johnny Craviotto and the Craviotto Drum Company - YouTube[/ame]

Never play it the same way once.
Posted on 8 years ago
#1
Posts: 2433 Threads: 483
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In the actual sale of drums in this industry, Craviotto sales are minimal compared to Pearl,Tama,Yamaha. However, they are monumental in the custom drum market. NO ONE has earned the level of respect Johnny has, or ever will, regardless what a couple of ignorant. loser ass clowns think..If anyone can keep the momentum going its Maxwell. He lives and breathes the business and has made himself the obvious choice for the task. What else does America have going on in this biz these days?. The Craviotto name simply cannot be allowed to vanish like Fibes, Rogers, etc. I have a feeling the legacy will be stronger than ever.:2Cents:

Hit like you mean it!!
Posted on 8 years ago
#2
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Always the danger of naming the company around the the main craftsman/brains behind it. Like Brady or Spizzichino, without them there its just not the same or even downright impossible to continue that business. It is possible that in peoples minds the drums effectively become a cover version.

Anyway the grapevine told me some time ago that Maxwells involvement was 50% of the company, so I am sure he will be doing all he can to protect his investment and keep the marquee afloat. Good luck to him.

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Proud ambassador of the British Drum Company
Posted on 8 years ago
#3
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I would think Craviotto will continue as they were without any noticeable changes for as long as they can. I would assume at some point the prices these drums commanded when Johnny had his hands on them will diminish over time. I doubt people will want to buy a snare for $1200 that was made by one of Johnny's apprentices (even though they have been already). I foresee either a re-branding or more economical prices if they want to continue at the level they are operating currently.

Or I could just be full of you-know-what and they will continue like nothing ever happened for all of eternity.

Posted on 8 years ago
#4
Posts: 2433 Threads: 483
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Steve mentions another partner..Wonder who that might be?..My vote would be for Arnie Lang. Two of the best in the biz right there.

I wonder if the custom market is softening, and I don't base that on JC,s passing?. Brady is more low key now, N&C same, Eames drums don't hear much, Spaun etc. I know its a small pie to begin with, but how many slices will it generate, and will it offer enough to live on? I,ve been out of it for a few years now, but I sense things are shifting, but not quite sure in which direction.

Hit like you mean it!!
Posted on 8 years ago
#5
Posts: 1296 Threads: 208
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"Johnny also had the help of his other partner, Elizabeth Cabraser. Elizabeth is a friend, drummer, attorney, and a true lover of the Arts. She recognized the quality of the instruments that Johnny produced and supported his efforts back as far as when Johnny started his own company, in 2004."

Steve Maxwell

Never play it the same way once.
Posted on 8 years ago
#6
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That kit he's sat next to on the video is gorgeous btw.

40's Slingerland Radio King WMP
60's Ludwig Downbeat Silver Spark
70's Ludwig Super Classic White Marine
60's Gretsch RB Champaigne Spark
70's Rogers Big R Black
90's Sonor Hilite (Red maple)
00's DW Collectors Broken Glass
00's DW Jazz Series Tangerine Glass
10's DW Collectors (Acrylic) Matt Black Wrap
10's PDP Concept Wood Hoop kit (Maple)
Proud ambassador of the British Drum Company
Posted on 8 years ago
#7
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From geckobeats

Always the danger of naming the company around the the main craftsman/brains behind it. Like Brady or Spizzichino, without them there its just not the same or even downright impossible to continue that business. It is possible that in peoples minds the drums effectively become a cover version.

I would say the exception to this would be Eames Drum Company in Saugus, Massachusetts. Ralph Eames has been long deceased and the company only got better after he sold it to Joe MacSweeney. Joe retired in recent years and it has been taken over by Mark Kohler and is still going strong. Let us not forget that Ralph bought the company from George B Stone......another small drum maker from Boston. Cover version? I say no. Continuing the long tradition of making great drums? Yes, for sure.

I hope this is the case for Craviatto drums as well.

Posted on 8 years ago
#8
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From Ludwig-dude

I would say the exception to this would be Eames Drum Company in Saugus, Massachusetts. Ralph Eames has been long deceased and the company only got better after he sold it to Joe MacSweeney. Joe retired in recent years and it has been taken over by Mark Kohler and is still going strong. Let us not forget that Ralph bought the company from George B Stone......another small drum maker from Boston. Cover version? I say no. Continuing the long tradition of making great drums? Yes, for sure. I hope this is the case for Craviatto drums as well.

Well like you say it's not a given, but a risk.

Best thing for the fans (and maybe yourself and wayne) to do is go and buy a post Craviotto Craviotto kit or at least a snare in say 6 months time. That way you help save the brand and can share with all out there how good the drums still are. That's all anyone can do.

40's Slingerland Radio King WMP
60's Ludwig Downbeat Silver Spark
70's Ludwig Super Classic White Marine
60's Gretsch RB Champaigne Spark
70's Rogers Big R Black
90's Sonor Hilite (Red maple)
00's DW Collectors Broken Glass
00's DW Jazz Series Tangerine Glass
10's DW Collectors (Acrylic) Matt Black Wrap
10's PDP Concept Wood Hoop kit (Maple)
Proud ambassador of the British Drum Company
Posted on 8 years ago
#9
Posts: 1296 Threads: 208
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I wonder if Craviotto drums prior to his passing will be considered more "valuable" than those produced after?

Never play it the same way once.
Posted on 8 years ago
#10
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